In today’s world it doesn’t matter if you have the best product, or deliver the best service: if the customer can’t find you, you won’t have a business. So we are here to ensure you have the best online presence. That’s where SEO comes in. Optimising your site for key words and search terms, together with high quality content and low bounce rates, will ensure that your site ranks higher in the major search engines. Regular site updates and fresh content are important too, and we can help you with that. SEM complements this, by leveraging the power of search engines in your marketing strategy.
At UWS, we build SEO into the DNA of your website, to ensure that your brand stands out online in a flooded digital marketplace. And we make sure you can measure the results.
PPC (Pay-Per-Click) on the other hand is paid online advertising, such as social media ads, Google Ads and affiliate website ads. These all come under the PPC banner, much like TV, print and radio all come under traditional media advertising. We use a strategic approach to PPC, which will minimise your ad spend, while maximising your return on investment.